ELVIRA BECHER
Born in southern Sweden
I live & work in Munich, Germany & Sweden
I believe the best PR doesn't shout — it builds relationships.
I'm working with brands in luxury travel, hospitality, design and lifestyle who have a story worth telling.
To me, this work has always been about people first — the right introduction, the right journalist, the right moment.
Not noise, but connection.
My path has taken me through PR, marketing and strategic partnerships, working with clients across Germany, the Nordics and international markets — always with the same instinct: find what's true about a brand, and help the right people fall in love with it.
WHAT I DO:
Media relations, built on real relationships rather than mass outreach.
Brand visibility and positioning, shaped around what makes a place or a brand genuinely distinct.
Strategic partnerships and business development, connecting the right people at the right time.
Communications strategy and consulting, for brands that want depth over volume.
International PR across Germany, the Nordics and beyond.
Good communications, to me, starts with real relationships.
If your brand has a story worth telling, or you're a journalist working on one, I'd love to hear from you.
References and portfolio available on request.
instagram: elvirabecher
PR & Communications Consultant, Independent
and in alliance with Schaffelhuber Communications
Selected Clients & Partnerships
Lumisol
Out Of South Africa
Great Plains Conservation
HOTEL de LEN
Ancora Cortina
Castel Badia
Phāea Blue
Phāea Cretan Malia